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Metaverse marketing: How the metaverse will shape the future of consumer research and practice
( Wiley-Blackwell , 2022 , Article)The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but also the ... -
Modest seductiveness: Reconciling modesty and vanity by reverse assimilation and double resistance
( Wiley-Blackwell , 2012 , Article)We study conflicting notions of modesty and vanity in the Arab Gulf region by focusing on contemporary female adornment practices and the tensions underlying them. The standard of modest traditional dress that women are ... -
Sustainable development-oriented regulatory and competitive pressures to shift toward a circular economy: The role of environmental orientation and Industry 4.0 technologies
( Wiley-Blackwell , 2023 , Article)Automakers' transition from a linear economy to a circular economy (CE) in response to sustainable development-oriented regulatory and competitive pressures is a challenging process that requires innovative, practical ... -
Theorizing the notion of well-being in Islam: An update of Ryff's theory of eudaimonic psychological well-being
( Wiley-Blackwell , 2022 , Article)Prior studies suggest that knowledge about workers' psychological well-being is overly focused on materialism or biologically-based understanding, not taking into account the role of spirituality in one's well-being. Drawing ...