تصفح Management & Marketing حسب الموضوع "Local orientation"
السجلات المعروضة 1 -- 1 من 1
-
Foreigner service orientation: does the perception of other consumers matter?
( Emerald Group Holdings Ltd. , 2020 , Article)Purpose: This study aims to develop and examine a model that links the foreigner service orientation, defined as indigenous consumers' preference for service environments popular among foreign versus local consumers, to ...