تصفح Management & Marketing حسب الموضوع "Malaysia"
السجلات المعروضة 1 -- 7 من 7
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Crescent marketing, Muslim geographies and brand Islam: Reflections from the JIMA Senior Advisory Board
( Emerald Publishing , 2013 , Article)Purpose: The purpose of this paper is to bring together the thoughts and opinions of key members of the Journal of Islamic Marketing's (JIMA) Editorial Team, regarding the recently branded phenomenon of Islamic marketing ... -
Driving customer loyalty in the Malaysian fast food industry: The role of halal logo, trust and perceived reputation
( Emerald , 2019 , Article)Purpose: Although the importance of halal logo in determining purchase intention has been recognized in the marketing literature, there is a dearth of study that has examined the impact of halal logo toward customer loyalty. ... -
Environmentally Sustainable Practices and Hotel Performance: Evidence from Malaysia
( MDPI , 2023 , Article)The hospitality sector is under constant pressure from clients to adopt environmentally friendly practices. Industry reports suggest that customers prefer to stay in hotels that care about the environment. This means that ... -
How the young adult consumer segment responds to trusty and committed marketing relationship
( Wiley-LissInc. , 2018 , Article)Service providers build relationship with their customers for mutual satisfaction and benefits. However, little is known about the relational antecedents and outcomes of relationship satisfaction among young adult consumers. ... -
The mediation role of brand trust and satisfaction between brand image and loyalty
( Inderscience , 2022 , Article)The purpose of this paper is to empirically investigate the influence of brand images on brand loyalty over brand satisfaction and brand trust in Malaysian automobile brands. A quantitative approach was applied, with surveys ... -
Understanding ethical and other SMEs internationalisation determinants and its impact on business performance: A primary attempt to understand Malaysian SMEs internationalisation
( IGI Global , 2021 , Article)The research in hand attempts to investigate the different factors influencing SMEs' decision to internationalise in developing countries (such as Malaysia) including the impacts of ethical issues on the internationalisation ... -
Why do consumers buy counterfeit luxury products? A tale of two major cities in two different countries
( Emerald Publishing , 2020 , Article)Purpose: The purpose of this paper is to examine customer attitudes toward purchasing counterfeit luxury products (ATPCLP) in two cities in two different countries (Saudi Arabia and Malaysia) by testing the relationships ...