تصفح Management & Marketing حسب الموضوع "Malaysian consumers"
السجلات المعروضة 1 -- 2 من 2
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Mindful consumption of second-hand clothing: the role of eWOM, attitude and consumer engagement
( Emerald , 2020 , Article)Purpose: This study aims to examine the direct and indirect effects of electronic word of mouth (eWOM) on mindful consumption behaviour (MCB) in a sustainable clothing purchase context. In addition, it examines the mediating ... -
To buy or not to buy organic food: evaluating the moderating effect of gender using PLS-MGA
( Inderscience , 2021 , Article)Grounded in the theory of planned behaviour (TPB) and norm activation model (NAM) this study aim to examine the effect of factors such as attitude, subjective norm, perceived behavioural control and moral norm that may ...