تصفح Management & Marketing حسب الموضوع "Narcissism"
السجلات المعروضة 1 -- 3 من 3
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"Fight or flight": coping responses to brand hate
( Emerald Group Holdings Ltd. , 2020 , Article)Purpose: This study aims to investigate the interplay between brand and consumer personalities in shaping brand hate and its consequences. More specifically, it investigates the relationship between fallacious character ... -
Generational Differences in Brand Hate: An Abstract
( Springer Nature , 2022 , Book chapter)Consumer-brand relationships researchers are manifesting an increased interest in investigating the concept of brand hate (e.g., Fetscherin 2019; Kucuk 2019; Zarantonello 2016). In line with this research mainstream, this ... -
Narcissism, interactivity, community, and online revenge behavior: The moderating role of social presence among Jordanian consumers
( Elsevier , 2019 , Article)This study tests the effect of personal and online characteristics on consumers' desire for revenge and their online revenge intentions. In light of the interactivity and community of social media platforms, it examines ...