تصفح Management & Marketing حسب الموضوع "Tennis matches"
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A Comprehensive Model for Spectators' Intentions to Attend Tennis Matches: Towards A Motive-Based Typology
( Ingenta Connect , 2022 , Article)This research makes an important contribution to the greater understanding of sports spectators' behavior, specifically tennis spectators, and to the literature on managing and marketing individual sport events as compared ...