تصفح Management & Marketing حسب الموضوع "implication"
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The reversing influence of involvement on the framing effect: The role of emotions and negativity
( John Wiley & Sons, Ltd. , 2014 , Article)The Asian disease problem (ADP), as a demonstration of the framing effect, revealed a preference reversal between options perceived as risky and those perceived as certain. This research identifies individuals' involvement ...