تصفح Management & Marketing حسب الموضوع "qualitative research"
السجلات المعروضة 1 -- 1 من 1
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Local consumer well-being in a multicultural marketplace: From conflict to engagement
( John Wiley and Sons Inc , 2023 , Article)This study offers a nuanced understanding of how local consumers experience, interpret and acculturate to expatriates' practices within a multicultural marketplace. We adopt Demangeot et al. bridge framework and its ...