Browsing Management & Marketing by Publisher "Palgrave Macmillan"
Now showing items 1-3 of 3
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An overview of cloud systems and supply chains in Jordan
( Palgrave Macmillan , 2016 , Book chapter)In line with the focus of this book on cloud systems and supply chain firms, it is appropriate to provide a background of cloud systems implementation, Information and Communication Technology (ICT) and Information Systems ... -
Consumers as volunteers? The influence of value congruence on consumers' voluntary performance
( Palgrave Macmillan , 2023 , Article)The study explores how consumer-brand value congruence affects the quality of consumer relationships and drives the propensity to leave and consumers' voluntary performance. It also examines how the quality of consumer-brand ... -
Investigating the role of knowledge gaps in enhancing quality in cloud environments
( Palgrave Macmillan , 2016 , Book chapter)In recent years we have all heard about the advantages and benefits of the so-called “cloud” for the use of corporate software (Gopalakrishnan, 2009; Neto et al., 2008; Takabi et al., 2011). It can be argued that the ...