Browsing Management & Marketing by Publisher "Springer"
Now showing items 1-11 of 11
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Consumer Rights Paradigm: Development of the Construct in the Jordanian Context
( Springer , 2018 , Article)Due to the lack of empirical measures of consumer rights in developing countries in particular, this research aimed to tackle this issue in the context of Jordan. The research adopted a triangulated methodology of initial ... -
Exploring Latent Characteristics of Fake Reviews and Their Intermediary Role in Persuading Buying Decisions
( Springer , 2023 , Article)Online reviews play a significant role in shaping consumer purchase decisions. Accordingly, emergence of fake reviews has proliferated as an instrument to manipulate customers' buying preferences. Such manifestation, ... -
Factors impacting behavioural intentions to adopt the electronic marketplace: findings from small businesses in India
( Springer , 2022 , Article)The pandemic has accelerated e-commerce adoption for both consumers and sellers. This study aims to identify factors critical to the adoption of electronic markets (EM) during the pandemic, from the perspective of small ... -
How green our future would be? An investigation of the determinants of green purchasing behavior of young citizens in a developing Country
( Springer , 2021 , Article)Research on green purchasing behavior (GPB) has demonstrated significant progress in the past few years. However, there are still several influential factors in various contextual settings that demand further research. ... -
Investigating the Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-creation: A Theoretical Analysis
( Springer , 2020 , Book chapter)Social media commerce has been one of the fastest-growing areas over recent years. However, only a limited number of studies have addressed the related issues of social media commerce. It was also noticed that extant ... -
Materialism Effect on Apparel Collaborative Consumption Platform Usage: A Research Proposal
( Springer , 2020 , Book chapter)Collaborative consumption (CC) has become a buzzword during the past few years. In fashion and apparel industry context, CC accentuates product usage rather than ownership, through sharing usage of underutilized or unwanted ... -
Nurturing Innovative Work Behaviour through Workplace Learning among Knowledge Workers of Small and Medium Businesses
( Springer , 2023 , Article)Organisations need to be innovative to be able to face the complexity and turbulence of the environmental forces and factors surrounding them. This is true in the case of all types of organisations, including SMEs, where ... -
Optimising small-scale electronic commerce supply chain operations: a dynamic cost-sharing contract approach
( Springer , 2022 , Article)For small-scale electronic commerce supply chains, designing effective strategies to improve operational effectiveness, market share and long-term survival are essential aspects. However, researchers have given less attention ... -
Social Commerce in Emerging Markets and its Impact on Online Community Engagement
( Springer , 2020 , Article)This study aims to build on the understanding of social commerce in the emerging markets and how it influences online community engagement. The conceptual model was proposed using theories including the social support ... -
Toward a conceptual model for examining the role of social media on social customer relationship management (SCRM) system
( Springer , 2018 , Conference Paper)Organizations worldwide are becoming more interested in utilizing social media applications to enhance their marketing capabilities. One of the main fruits of integrating social media applications into the marketing, ... -
Unveiling the Impact of Psychological Traits on Innovative Financial Decision-making in Small Tourism Businesses
( Springer , 2023 , Article)Understanding factors affecting innovative financial decision-making involves the usage of more than one theory-driven model including those related to psychological behaviour (e.g. theory of planned behaviour). This study ...