Browsing Management & Marketing by Publisher "World Scientific Publishing Co.Pte Ltd"
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Technology Adoption and Diffusion: A New Application of the UTAUT Model
( World Scientific Publishing Co.Pte Ltd , 2018 , Article)Diffusion of innovation is a key challenge for organizations; it brings social change that alters a system's structure and how it operates. Most of the studies in this area have focused on the information and communication ...