Browsing Management & Marketing by Subject "Adoption"
Now showing items 1-4 of 4
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Barriers towards widespread adoption of V2G technology in smart grid environment: From laboratories to commercialization
( Springer International Publishing , 2018 , Book chapter)A new era of transportation has experienced electrification and undergoes notable changes in the last few decades. The concern about environmental friendly technology carries almost a huge expansion prospect to electric ... -
Examining the key determinants of the jordanian customer's adoption of genetically modified food
( Elsevier , 2023 , Article)Genetically modified food (GMF) is one of the most debated issues in the food market. There has been considerable interest from both academic researchers and policy makers regarding the antecedents and consequences of the ... -
An integrated model for m-banking adoption in Saudi Arabia
(2019 , Article)Purpose: The purpose of this paper is to identify and examine the most important factors that could predict the Saudi customer’s continued intention towards adoption of mobile banking. Design/methodology/approach: The ... -
A meta-analysis of the UTAUT model in the mobile banking literature: The moderating role of sample size and culture
( Elsevier , 2021 , Article)In the last few years, several studies have examined the predictors of mobile banking (m-banking) adoption using the unified theory of acceptance and use of technology (UTAUT). However, contradictory results in some of the ...