Browsing Management & Marketing by Subject "mall equity"
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Predicting mall equity: a moderator mediated model of mall image and services quality from a value theory perspective
( Association-Institute for English Language and American Studies (AIELAS) , 2021 , Article)This paper empirically tests a moderated mediated model of the effect of hedonic shopping value on the relationship between mall image dimensions and mall equity. The data was collected through a questionnaire from a ...