Browsing Management & Marketing by Subject "Halal markets"
Now showing items 1-1 of 1
-
Identifying the influence of the Halal logo on Muslim consumers’ attitudes using fMRI technology
( Emerald , 2020 , Article)Purpose: Halal markets are rapidly growing in terms of market size and global coverage; therefore, there is a critical demand to have a deeper understanding of the consumption behavior of Muslim consumers. This study aims ...