تصفح Management & Marketing حسب الموضوع "Managerial cognition"
السجلات المعروضة 1 -- 1 من 1
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Matching organizational frame of reference and business strategy with contemporary marketing practices: Evidence from Arab world
( Emerald Group Publishing Ltd. , 2016 , Article)Purpose: The purpose of this paper is to investigate diversity of marketing practices of firms operating in the same environment, by identifying how management perception and business strategy (BS) fits with the choice of ...