تصفح Management & Marketing حسب الموضوع "Occupational following"
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Blue blood students of occupational dynasties and their university choice: the moderating role of parent-child occupational following
( Routledge , 2023 , Article)This study sheds light on a new category of students in higher education marketing literature-namely, occupational followers. We draw on expectancy-value theory, occupational following theory, and consumer buying behaviour ...