Browsing Management & Marketing by Subject "UK"
Now showing items 1-3 of 3
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Participation behaviour among international students: The role of satisfaction with service augmentation and brand choice attainment
( Emerald Group Publishing Ltd. , 2016 , Article)Purpose The purpose of this paper is to integrate service marketing and higher education (HE) literature to develop and test a model that links customer participation behaviour with student overall satisfaction that stems ... -
SME internationalisation: Do the types of innovation matter?
( Elsevier Inc. , 2023 , Article)Existing evidence suggest that innovative Small and Medium-sized Enterprises (or SMEs) are more likely to internationalise (i.e. have a greater propensity to export) than non-innovative SMEs. However, it is not yet clear ... -
The elicitation of key performance indicators of e-Government providers: A bottom-up approach
( European and Mediterranean Conference on Information Systems , 2013 , Conference Paper)Delivering an adequate e-Government service (e-service) is becoming more of a necessity in today's digital world. In order to improve e-services and increase the engagement of both users' and providers' side, studies on ...