تصفح Management & Marketing حسب الموضوع "economic responsibility"
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How Consumers’ Consciousness Moderates the Corporate Social Responsibility Effect on Apparel Industry Brand Image
( Multidisciplinary Digital Publishing Institute (MDPI) , 2023 , Article)This research aims to investigate the moderating role of customer consciousness in the correlation between CSR and the brand image of the Jordanian apparel industry. The study employs a cross-sectional quantitative method. ...