تصفح Management & Marketing حسب الموضوع "healthcare"
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The use of negative emotions in health communication messages: Study of the effects of fear, guilt, and shame
( SAGE Publications , 2014 , Article)This work examines the effects of the use of three negative emotions – fear, guilt and shame – in anti-alcohol messages. Perceptions of two types of threat – physical and social – create negative emotions related to fear, ...