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    Metaverse marketing: How the metaverse will shape the future of consumer research and practice 

    Dwivedi, Yogesh K.; Hughes, Laurie; Wang, Yichuan; Alalwan, Ali A.; Ahn, Sun J.; Balakrishnan, Janarthanan; Barta, Sergio; Belk, Russell; Buhalis, Dimitrios; Dutot, Vincent; Felix, Reto; Filieri, Raffaele; Flavián, Carlos; Gustafsson, Anders; Hinsch, Chris; Hollensen, Svend; Jain, Varsha; Kim, Jooyoung; Krishen, Anjala S.; Lartey, Jared O.; Pandey, Neeraj; Ribeiro-Navarrete, Samuel; Raman, Ramakrishnan; Rauschnabel, Philipp A.; Sharma, Amalesh; Sigala, Marianna; Veloutsou, Cleopatra; Wirtz, Jochen... more authors ... less authors ( Wiley-Blackwell , 2022 , Article)
    The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but also the ...
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    Re-examining post-acceptance model of information systems continuance: A revised theoretical model using MASEM approach 

    Anubhav, Mishra; Shukla, Anuja; Rana, Nripendra P.; Currie, Wendy L; Dwivedi, Yogesh K. ( Elsevier , 2023 , Article)
    This study extends the post-acceptance model of information systems (IS) continuance, which is widely used to explain users’ satisfaction and IS continuance intentions. The extended model includes additional variables such ...
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    Understanding dark side of artificial intelligence (AI) integrated business analytics: assessing firm’s operational inefficiency and competitiveness 

    Rana, Nripendra P.; Chatterjee, Sheshadri; Dwivedi, Yogesh K.; Akter, Shahriar ( Taylor & Francis , 2021 , Article)
    The data-centric revolution generally celebrates the proliferation of business analytics and AI in exploiting firm’s potential and success. However, there is a lack of research on how the unintended consequences of AI ...
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    Consumer Acceptance and Use of Information Technology: A Meta-Analytic Evaluation of UTAUT2 

    Tamilmani, Kuttimani; Rana, Nripendra P.; Dwivedi, Yogesh K. ( Springer Nature , 2020 , Article)
    Despite being regarded as the most comprehensive theory in understanding individual technology adoption – UTAUT2 theory with growing number of citations and impetus beyond IS domain face strong criticism on usage of the ...
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    The Use of Elaboration Likelihood Model in eWOM Research: Literature Review and Weight-Analysis 

    Ismagilova, Elvira; Dwivedi, Yogesh K.; Rana, Nripendra ( Springer Science and Business Media Deutschland GmbH , 2021 , Conference)
    With the development of Internet and e-commerce, traditional word of mouth communications have evolved into electronic word of mouth (eWOM) communications, which significantly affect consumers in their decision-making ...
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    Developing a modified total interpretive structural model (M-TISM) for organizational strategic cybersecurity management 

    Rishabh, Rajan; Rana, Nripendra P.; Parameswar, Nakul; Dhir, Sanjay; Sushil; Dwivedi, Yogesh K.... more authors ... less authors ( Elsevier , 2021 , Article)
    Cybersecurity is a serious issue that many organizations face these days. Therefore, cybersecurity management is very important for any organization. Organizations should learn to deal with these cyber threats through ...
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    Understanding AI adoption in manufacturing and production firms using an integrated TAM-TOE model 

    Sheshadri, Chatterjee; Rana, Nripendra P.; Dwivedi, Yogesh K.; Baabdullah, Abdullah M. (2021 , Article)
    This study aims to identify how environmental, technological, and social factors influence the adoption of Industry 4.0 in the context of digital manufacturing. The Industry 4.0 era has brought a breakthrough in advanced ...
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    A meta-analysis of the UTAUT model in the mobile banking literature: The moderating role of sample size and culture 

    Yassine, Jadil; Rana, Nripendra P.; Dwivedi, Yogesh K. ( Elsevier , 2021 , Article)
    In the last few years, several studies have examined the predictors of mobile banking (m-banking) adoption using the unified theory of acceptance and use of technology (UTAUT). However, contradictory results in some of the ...
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    Advancing sustainable development goals through interdisciplinarity in sustainable tourism research 

    Nunkoo, Robin; Sharma, Anuj; Rana, Nripendra P.; Dwivedi, Yogesh K.; Sunnassee, Vivek A. ( Taylor & Francis , 2021 , Article)
    The sustainable development goals (SDGs) address multifaceted problems that lie at the intersection between natural and socio-economic systems. While scholars agree that interdisciplinary research is needed to advance the ...
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    Has Covid-19 accelerated opportunities for digital entrepreneurship? An Indian perspective 

    Sachin, Modgil; Dwivedi, Yogesh K.; Rana, Nripendra P.; Gupta, Shivam; Kamble, Sachin ( Elsevier , 2021 , Article)
    Covid-19 has challenged many businesses to orient themselves towards digital solutions for their survival. Due to the rising digital wave during Covid-19, there has been a plethora of opportunities for aspiring entrepreneurs ...
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    Author
    • Dwivedi, Yogesh K. (21)
    • Rana, Nripendra P. (17) Alalwan, Ali Abdallah (6) Baabdullah, Abdullah M. (4) ... View More
    Type
      Article (20) Conference (1)
    Subject
      Augmented reality (3) Adoption (2) e-learning experience (2) e-learning performance (2) ... View More
    Publication Date
      2021 (10) 2022 (4) 2023 (3) 2019 (2) 2020 (2)
    Accessioned Date
      2023 (16) 2024 (5)
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    Qatar University Digital Hub is a digital collection operated and maintained by the Qatar University Library and supported by the ITS department

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    Contact Us | Send Feedback | QU