This study aims to examine the drivers and impact of et-moone on relational governance within B2B relationships in the Arab Asian region. Building on commitment and trust theory, this study proposes how et-moone could be ...

Purpose: This study aims to investigate how employee and other-consumer safety compliance amid the COVID-19 outbreak influences a focal consumer’s intention to approach a service establishment. The study also examines the ...

Purpose: This study aims to identify the effective operational strategies for airlines in a pandemic that allow them to recover and bounce back smoothly. Design/methodology/approach: This study adopted quantitative methodology ...

This study drew on different streams in the literature to theorize a power shift in favor of parents in the post-COVID-19 era. The authors investigated the impact of parents' campus site visits on university enrollment ...

Despite the seemingly diverse Arab countries, there are elements of commonality and homogeneity in culture and tradition and, hence, using deductive reasoning, we can objectively claim that there is what we can call an ...