Management & Marketing: المرسلات الحديثة
السجلات المعروضة 341 -- 360 من 753
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The infuence of religiosity on egyptian muslim youths' attitude towards fashion
( Emerald Group Holdings Ltd. , 2015 , Article)Purpose - The purposeof this paper is to measure the impact of the different religiosity dimensions on the attitude of Muslim youth towards fashion. Design/methodology/approach - To understand the relationship between ... -
The young luxury consumer in Qatar
( Emerald Group Publishing Ltd. , 2017 , Article)Purpose: This study aims to examine the factors influencing Qatari youth's attitude toward luxury brands and intentions to purchase luxury brands. The appetite for luxury spending in the Gulf region and specifically in ... -
Voicing perceptions of local job seekers and employees toward workforce nationalization and employment
( Emerald Publishing , 2023 , Article)Purpose: This study explores local Qatari job seekers' and employees' perceptions of the workforce nationalization strategy to address an inadequacy in the workforce nationalization literature in Gulf Cooperation Council ... -
Consumers as volunteers? The influence of value congruence on consumers' voluntary performance
( Palgrave Macmillan , 2023 , Article)The study explores how consumer-brand value congruence affects the quality of consumer relationships and drives the propensity to leave and consumers' voluntary performance. It also examines how the quality of consumer-brand ... -
The Rising Veto Power of the Checkbook: An empirical Investigation of Parent's Impacts on Their Children's University enrollment
( IGI Global , 2022 , Article)This study drew on different streams in the literature to theorize a power shift in favor of parents in the post-COVID-19 era. The authors investigated the impact of parents' campus site visits on university enrollment ... -
Towards the distinctive islamic mode of leadership in business
( Emerald Group Publishing Ltd. , 2015 , Article)Purpose - The paper provides some fundamental observations on leadership from an Islamic perspective and the Islamic revealed knowledge. The purpose of this paper is to measure the association between Islamic leadership ... -
Blue blood students of occupational dynasties and their university choice: the moderating role of parent-child occupational following
( Routledge , 2023 , Article)This study sheds light on a new category of students in higher education marketing literature-namely, occupational followers. We draw on expectancy-value theory, occupational following theory, and consumer buying behaviour ... -
Mapping and interpreting a decision-making framework for the implicit managerial theory in the Arab Gulf States: The case of Qatar
( SAGE Publications Ltd , 2015 , Article)This article developed an empirical design to examine the direct effects of four dimensions of the strategic decision-making process (SDMP) on the organizational innovation in the context of cultural value characteristics ... -
Local consumer well-being in a multicultural marketplace: From conflict to engagement
( John Wiley and Sons Inc , 2023 , Article)This study offers a nuanced understanding of how local consumers experience, interpret and acculturate to expatriates' practices within a multicultural marketplace. We adopt Demangeot et al. bridge framework and its ... -
Generational Differences in Brand Hate: An Abstract
( Springer Nature , 2022 , Book chapter)Consumer-brand relationships researchers are manifesting an increased interest in investigating the concept of brand hate (e.g., Fetscherin 2019; Kucuk 2019; Zarantonello 2016). In line with this research mainstream, this ... -
I Hate This Brand! A Classification of Brand Haters Based on their Motivations and Reactions: An Abstract
( Springer Nature , 2020 , Book chapter)In the last decade, the widespread access to the Internet has favored the emergence of anti-brand communities that allow customers to express their hate feelings towards companies, their employees and their brands (Kucuk ... -
New Social Media Cinderella's: On the Double Effect of Underdog Status and Homophily on SMI Perceptions and Buying Intentions: An Abstract
( Springer Nature , 2023 , Book chapter)With the rise of digitalization processes within firms, brands' significant presence on social media has become crucial for creating added value to consumers. Therefore, creating a distinct brand image and deciding which ... -
Customer participation in online co-creation experience: the role of e-service quality
( Emerald Group Holdings Ltd. , 2015 , Article)Purpose - This exploratory paper aims to extend the research on customer co-creation behavior into an emerging market. To this end, it empirically examines the influence of e-service quality dimensions on customers' ... -
"Fight or flight": coping responses to brand hate
( Emerald Group Holdings Ltd. , 2020 , Article)Purpose: This study aims to investigate the interplay between brand and consumer personalities in shaping brand hate and its consequences. More specifically, it investigates the relationship between fallacious character ... -
Is the shopper always the king/queen? Study of omnichannel retail technology use and shopping orientations
( Elsevier , 2022 , Article)Technology is transforming how retail services are delivered and the experience lived by consumers. Online and offline channels are converging to deliver a seamless omnichannel shopping experience. However, despite retailers' ... -
The bandwagon luxury consumption in Tunisian case: The roles of independent and interdependent self concept
( Elsevier , 2020 , Article)Using exploratory and confirmatory analyses, this study analyzes the impact of certain psychological and sociological factors (self-concept, social comparison, and materialism) on the "bandwagon" type of luxury consumption ... -
Student co-creation behavior in higher education: the role of satisfaction with the university experience
( Routledge , 2015 , Article)This study explores what constitutes students' satisfaction with university experience and examines the influence of overall satisfaction with the university experience on students' co-creation behavior - namely, participation ... -
Free Will or Determinism: When Fate Attributions Affect Persuasion in Road Safety Campaigns Using Fear and Guilt-An Extended Abstract
( Springer Nature , 2017 , Book chapter)Belief in fate has been studied in many fields such as anthropology, philosophy, psychology, social sciences, and even biology (Goodwin et al. 2002) and is commonly defined as a "Mysterious force, generated and directed ... -
Women in engineering: A qualitative investigation of the contextual support and barriers to their career choice
( Elsevier , 2019 , Article)This study explores both past and current experiences of female engineering students. Women continue to be underrepresented in certain STEM (science, technology, engineering, and mathematics) fields in most countries. Using ... -
The online marketplace for business education: An exploratory study
( Elsevier , 2021 , Article)The Internet has had a vast and pervasive impact on the education industry, one of which is the creation of an online educational marketplace. This study investigates the online marketplace for business courses by viewing ...
