Management & Marketing: Recent submissions
Now showing items 361-380 of 753
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Gender differences in entrepreneurial self-efficacy: An educational perspective
( Elsevier , 2021 , Article)Entrepreneurial education is believed to be positively correlated with entrepreneurship intentions. Previous studies measured entrepreneurial self-efficacy in order to investigate observed gender differences in entrepreneurial ... -
Can Arab-origin brands go global? An exploratory study
( Emerald Group Holdings Ltd. , 2022 , Article)Purpose: The purpose of this exploratory paper is to investigate and understand the most important factors that influence Arab-origin brands to go global and to appear in brand valuation studies. Design/methodology/approach: ... -
Influence of category attitudes on the relationship between SERVQUAL and satisfaction in Islamic banks; the role of disruptive societal-level events
( Emerald Group Holdings Ltd. , 2022 , Article)Purpose: The purpose of this study is to modify the service quality scale (SERVQUAL) for measuring the performance of Islamic banks after modifying and validating it to fit the Islamic banking context. Furthermore, it ... -
A Study of Cheating Beliefs, Engagement, and Perception – The Case of Business and Engineering Students
( Springer Nature , 2019 , Article)Studies have found that academic dishonesty is widespread. Of particular interest is the case of business students since many are expected to be the leaders of tomorrow. This study examines the cheating behaviors and ... -
Gender, education, and career in the Arab world: A literature review
( SAGE , 2021 , Article)The underrepresentation of females in certain fields has been studied extensively in many countries. Similar to other parts of the World, the number of females graduating each year from universities in the Arab World now ... -
Balanced leadership from an Islamic perspective: Between philosophy and practice
( De Gruyter , 2023 , Book chapter)Research about balanced leadership has received increasing attention among academics and practitioners in an attempt to guide the practice of effective leadership. However, the concept of balanced leadership from an Islamic ... -
Factors Influencing Arab-Origin Brands to Go Global: An Extended Abstract
( Springer Nature , 2017 , Book chapter)As the needs of consumers around the world have become irrevocably homogenized as earlier predicted by Theodore Levitt in his classical article "The Globalization of Markets" (Levitt 1983), local successful brands have no ... -
Participation Behaviour Among International Students: The Role of Satisfaction with Service Augmentation and Brand Choice Attainment
( Springer Nature , 2016 , Book chapter)Interest in understanding and managing the student experience has been growing in order to develop and offer high-quality, satisfaction-creating service experiences (Bowden and D’Alessandro 2011; Fagerstrøm and Ghinea ... -
Consumer Acculturation of Indigenous Minority Community to a Multicultural Expatriate Population: An Abstract
( Springer Nature , 2017 , Book chapter)The consumer acculturation literature acknowledges that acculturation is a change that occurs when individuals come into contact with individuals from other cultural backgrounds. However, studies have predominantly examined ... -
Projecting the Outcomes of Consumer-Brand Value Congruence: The Mediating Role of Relationship Quality
( Springer Nature , 2016 , Book chapter)How does consumer-brand relationship quality (CBRQ) influence behaviors attributed to personal values? We answer this question by proposing a model that links customer voluntary performance and propensity to leave with ... -
University Social Augmenters Brand Equity: Do University Social Augmenters Possess Brand Characteristics? An Abstract
( Springer Nature , 2019 , Book chapter)Do university social augmenters have brand equity? To answer this question, the study conceptualizes, develops, and empirically examines a model of university social augmenters brand equity (USABE). We define university ... -
How sociable is your university brand? An empirical investigation of university social augmenters' brand equity
( Emerald Group Publishing Ltd. , 2018 , Article)Purpose: The purpose of this paper is to integrate branding and higher education literature to conceptualize, develop, and empirically examine a model of university social augmenters' brand equity. Design/methodology/approach: ... -
Service Ethnocentrism: A Conceptual Model (An Abstract)
( Springer Nature , 2017 , Book chapter)The service marketing literature has recognized the importance of studying cross-cultural service encounters in which the service provider and the customer are from different cultures (Baker et al. 2008; Sharma et al. 2014; ... -
Foreigner service orientation: does the perception of other consumers matter?
( Emerald Group Holdings Ltd. , 2020 , Article)Purpose: This study aims to develop and examine a model that links the foreigner service orientation, defined as indigenous consumers' preference for service environments popular among foreign versus local consumers, to ... -
You are what you communicate: on the relationships among university brand personality, identification, student participation, and citizenship behaviour
( Routledge , 2021 , Article)This article presents an empirical investigation of the effects university brand personality and student-university identification have on student participation and citizenship behaviour in the context of higher education. ... -
Like father like son: the role of similar-education parents in their children's university choice
( Routledge , 2022 , Article)This study draws attention to the role of similarly educated parents in their children's university choice. We conceptualise, develop, and empirically test a model that links university choice with parents' intention to ... -
Corporate environmental management: A review and integration of green human resource management and green logistics
( Emerald Group Holdings Ltd. , 2020 , Article Review)Purpose: Green human resource management (GHRM) and sustainable green logistics (SGLOG) are some of the mechanisms by which sustainable corporate environmental management could be consummated. However, prior studies linking ... -
Building trust in multi-stakeholder collaborations for new product development in the digital transformation era
( Emerald Group Holdings Ltd. , 2021 , Article)Purpose: The study aims to explore the critical approaches adopted by innovative organizations and to build an environment of trust between the multiple stakeholders collaborating for new product development (NPD). ... -
New product development and sustainable performance of Chinese SMMEs: The role of dynamic capability and intra-national environmental forces
( Elsevier , 2020 , Article)Despite a growing research interest in innovation strategies i.e. new product development, very few studies explore how the regional environmental mechanism is inherent in the link between new product development and ... -
Course withdrawal: a comparison of business and engineering students in a private university
( Emerald Publishing , 2019 , Article)Purpose: The purpose of this paper is to investigate the course withdrawal behavior of business and engineering students in a private university. While previous research has studied such behavior, the literature remains ...
