Management & Marketing: Recent submissions
Now showing items 101-120 of 739
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How Consumers’ Consciousness Moderates the Corporate Social Responsibility Effect on Apparel Industry Brand Image
( Multidisciplinary Digital Publishing Institute (MDPI) , 2023 , Article)This research aims to investigate the moderating role of customer consciousness in the correlation between CSR and the brand image of the Jordanian apparel industry. The study employs a cross-sectional quantitative method. ... -
Digital Advertising Creative Processes and Innovation in UK SME Advertising Agencies: An Empirical Investigation of Viral Advertising
( Damietta University , 2021 , Article)Innovation is arguably the largest theme in advertising literature. However, the emergence of E-Marketing has led to an unprecedented level of change in the industry. In an attempt to explore innovation practices and digital ... -
Determinants of red meat consumption in Qatar: implications for red meat supply chains
( Inderscience Publishers , 2023 , Article)The rising income and population in Qatar have led to an increase in the consumption of red meat. However, the supply side of a red meat supply chain is located outside the country with little control over supply chain ... -
Deep Churn Prediction Method for Telecommunication Industry
( Multidisciplinary Digital Publishing Institute (MDPI) , 2023 , Article)Being able to predict the churn rate is the key to success for the telecommunication industry. It is also important for the telecommunication industry to obtain a high profit. Thus, the challenge is to predict the churn ... -
Creation of sustainable growth with explainable artificial intelligence: An empirical insight from consumer packaged goods retailers
( Elsevier , 2023 , Article)Consumer packaged goods retailers can pivot quickly to find new areas of sustainable growth and enable their businesses to compete effectively. Traditionally, they are losing ground to more agile and technologically focused ... -
Counteracting dark sides of robo-advisors: justice, privacy and intrusion considerations
( Emerald Publishing , 2023 , Article)Purpose: Under the pressure of dynamic business environments, firms in the banking and finance industry are gradually embracing Fintech, such as robo-advisors, as part of their digital transformation process. While robo-advisory ... -
A Surrogate Assisted Quantum-Behaved Algorithm for Well Placement Optimization
( Institute of Electrical and Electronics Engineers Inc. (IEEE) , 2022 , Article)The oil and gas industry faces difficulties in optimizing well placement problems. These problems are multimodal, non-convex, and discontinuous in nature. Various traditional and non-traditional optimization algorithms ... -
A modified niching crow search approach to well placement optimization
( Multidisciplinary Digital Publishing Institute (MDPI) , 2021 , Article)Well placement optimization is considered a non-convex and highly multimodal optimization problem. In this article, a modified crow search algorithm is proposed to tackle the well placement optimization problem. This article ... -
Conjoint Analysis of Blockchain Adoption Challenges in Government
( Taylor and Francis Group , 2024 , Article)This study identifies the critical challenges for blockchain adoption in government, and more specifically in the delivery of public services in the state governments of India. A literature review and focus-group with ... -
Blockchain Technology and Its Relationship With Supply Chain Resilience: A Dynamic Capability Perspective
( Institute of Electrical and Electronics Engineers Inc. (IEEE) , 2023 , Article)Blockchain technology (BCT) as a disruptive innovation has chains (SCs) to effectively deal with severe disruptions, such as those accompanied by COVID-19. To this end, this study explores BCT's role in minimizing ... -
Accident Detection in Autonomous Vehicles Using Modified Restricted Boltzmann Machine
( Hindawi , 2022 , Article)Accident detection in autonomous vehicles could save lives by reducing the time it takes for information to reach emergency responder. One of the most common reason for the death of humans is accident. Indeed, it was ... -
A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping
( Elsevier , 2021 , Article)The global COVID-19 outbreak and consequent lockdown pushed consumers to engage in more e-shopping, which could lead to e-impulse purchases (e-IB). The purpose of this study is to investigate the interrelationships between ... -
As you sow, so shall you reap: Assessing drivers of socially responsible investment attitude and intention
( Elsevier , 2022 , Article)Socially responsible investment (SRI) is a form of investment that strives to generate both social and financial rewards for investors. This research seeks to examine the Indian retail investors' investment behaviour towards ... -
Artificial intelligence approach to total organic carbon content prediction in shale gas reservoir using well logs: A review
( ICIC International , 2021 , Article)The most important element for the exploration and development of oil and oil shale is total organic carbon (TOC). TOC estimation is considered a challenge for geologists since laboratory methods are expensive and ... -
Assessing the factors that influence the adoption of healthcare wearables by the older population using an extended PMT model
( Elsevier , 2022 , Article)The present study aims to assess the intention of the older population to use healthcare wearable devices (HWDs) for wellness during life-threatening situations like COVID-19. The target population for the study was senior ... -
Being socially responsible: How green self-identity and locus of control impact green purchasing intentions?
( Elsevier , 2022 , Article)This paper investigates the influence of green self-identity (GSI) and two attributes of locus of control, namely external environmental locus of control (ExLOC) and pro-environmental locus of control (PELOC), to predict ... -
Attack Mitigation and Security for Vehicle Platoon
( River Publishers , 2022 , Article)This research entails an investigation into enhanced attack detection techniques as a security feature in vehicular platooning. The paper evaluates critical challenges in the security of Vehicular Ad hoc Networks (VANETs) ... -
An Attempt to Understand Stock Market Investors' Behaviour: The Case of Environmental, Social, and Governance (ESG) Forces in the Pakistani Stock Market
( Multidisciplinary Digital Publishing Institute (MDPI) , 2023 , Article)The present study investigates the decision-making process of investors on the Pakistan Stock Exchange with regard to portfolio construction, explicitly focusing on the incorporation of ESG concerns. A quantitative research ... -
Antecedents of consumers' online apparel purchase intention through Virtual Try On technology: A moderated moderated-mediation model
( John Wiley and Sons Ltd , 2024 , Article)The study aims to empirically examine the consumers' online apparel purchasing behavior using the constructs from the technology acceptance model (UTAUT). The complex interrelationships between perceived usefulness, perceived ... -
An effectuation and causation perspective on the role of design thinking practices and digital capabilities in platform-based ventures
( Elsevier Inc. , 2023 , Article)The evolution of digital platforms and related ecosystems has led to a new and essential context of entrepreneurship. Previous studies have revealed that although high-tech new ventures possess cutting-edge technology, ...
