Management & Marketing: Recent submissions
Now showing items 261-280 of 730
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Green Operational Strategy for Airlines: Content and Regional Analysis
( IGI Global , 2020 , Book chapter)This chapter identifies the content of airlines' operations strategy and reports the strategy patterns adopted by the airlines of each region. A detailed configuration of the airlines' green operational strategy is developed, ... -
Airline green operations strategies: Emerging research and opportunities
( IGI Global , 2020 , Book)As environmental concerns increasingly dominate public consciousness, businesses are called upon to incorporate green methods and processes into their operations strategy. The aviation industry is no exception and is ... -
Modeling Count Data Using Poisson and Negative Binomial Models
( SAGE Publications Ltd , 2019 , Other)I teach management at the university level, and one of the most important topics covered in the curriculum is human behavior in organizations. As an instructor, I have always been fascinated by the behavior of university ... -
Using Event History Analysis in the Social Sciences
( SAGE Publications Ltd , 2019 , Other)The internet has had a vast and pervasive effect on many industries. It has resulted in the creation of new industries and has overhauled the dynamics that governed existing industries. One of the most traditional industries ... -
Negotiation and Cooperation: A Simulation Using Agent-Based Modeling
( SAGE Publications Ltd , 2019 , Other)Many people end up working in fields different from what they had originally intended. I hold a bachelor’s degree in computer and communications engineering but ended up doing my PhD in organizational theory. As a computer ... -
Probing the Minds of Female Engineers: The Richness of Qualitative Research
( SAGE Publications Ltd , 2019 , Other)This case is a reflection on my first experience using interviews in a research project. Although I believe in the power and elegance of quantitative methods, qualitative methods allow for research that is richer, deeper, ... -
The Statistical Toolbox: Reflections on My Dissertation Experience
( SAGE Publications Ltd , 2019 , Other)Starting work on your dissertation is a truly daunting task. While working on my own dissertation, two pieces of advice given to me by my advisor shaped how I approach the topic of research. This article summarizes my ... -
Critical indices and model of uncertainty perception for regional supply chains: insights from a Delphi-based study
( Qatar University , 2021 , Article)Supply cha ins typically span different regions of the world and practitioners grapple on a global scale with perceived uncertainty. Perceptions of uncertainty stem from questions, such as: What will my customers ... -
Materialism Effect on Apparel Collaborative Consumption Platform Usage: A Research Proposal
( Springer , 2020 , Book chapter)Collaborative consumption (CC) has become a buzzword during the past few years. In fashion and apparel industry context, CC accentuates product usage rather than ownership, through sharing usage of underutilized or unwanted ... -
Investigating the Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-creation: A Theoretical Analysis
( Springer , 2020 , Book chapter)Social media commerce has been one of the fastest-growing areas over recent years. However, only a limited number of studies have addressed the related issues of social media commerce. It was also noticed that extant ... -
The Use of Elaboration Likelihood Model in eWOM Research: Literature Review and Weight-Analysis
( Springer Science and Business Media Deutschland GmbH , 2021 , Conference Paper)With the development of Internet and e-commerce, traditional word of mouth communications have evolved into electronic word of mouth (eWOM) communications, which significantly affect consumers in their decision-making ... -
Understanding dark side of artificial intelligence (AI) integrated business analytics: assessing firm’s operational inefficiency and competitiveness
( Taylor & Francis , 2021 , Article)The data-centric revolution generally celebrates the proliferation of business analytics and AI in exploiting firm’s potential and success. However, there is a lack of research on how the unintended consequences of AI ... -
Retail atmospherics effect on store performance and personalised shopper behaviour: a cognitive computing approach
( Emerald Publishing , 2021 , Article)Purpose: The best possible way for brick-and-mortar retailers to maximise engagement with personalised shoppers is capitalising on intelligent insights. The retailer operates differently with diversified items and services, ... -
Netizens' behavior towards a blockchain-based esports framework: a TPB and machine learning integrated approach
( Emerald Publishing , 2021 , Article)Purpose: Based on the concepts confined in Ajzen's theory of planned behavior (TPB), this study investigates users' attitudes towards adoption of a blockchain-based framework in the esports industry that proposes a scheme ... -
Influence of consumer cosmopolitanism on purchase intention of foreign vs local brands: a developing country perspective
( Emerald Publishing , 2021 , Article)Purpose: This study investigates the role of consumer cosmopolitanism on consumer attitudes and purchase intentions (PIs) towards foreign and local brands. Design/methodology/approach: The responses were collected on a ... -
I won't touch money because it is dirty: examining customer's loyalty toward M-payment
( Emerald Publishing , 2021 , Article)Purpose: Several industries including banking are booming because of COVID-19. However, it is still unknown whether this growth is momentary or permanent in nature. Hence, this study aims to identify the role of health-related ... -
Exploring the synergy between nano-influencers and sports community: behavior mapping through machine learning
( Emerald Publishing , 2021 , Article)Purpose: The paper aims to explore the influence of cybersecurity on the semantic orientation of the sports consumers. Focusing on both sport and esports, this study finds the social media factors contributing in the ... -
Examining the effects of enterprise social media on operational and social performance during environmental disruption
( Elsevier , 2021 , Article)Building on resource-based, dynamic capabilities and knowledge-based views, we examine how enterprise social media (ESM) usage leads to organisational decision-making effectiveness, and consequently improves organisational ... -
Does brand credibility matter? The case of organic food products
( Emerald Publishing , 2021 , Article)Purpose: This study's main objective is to investigate the influence of brand credibility on the intention to purchase organic food. In addition, this research studies the moderating role of customer ethnocentricity as ... -
Cognitive computing based ethical principles for improving organisational reputation: A B2B digital marketing perspective
( Elsevier , 2021 , Article)Cognitive computing is ushering in the fourth industrial revolution through its promises of improved accuracy, scalability and personalisation. Therefore, business-to-business (B2B) organisations are wavering in the decision ...
