عرض بسيط للتسجيلة

المؤلفHossain, Mokter
تاريخ الإتاحة2021-11-04T08:31:16Z
تاريخ النشر2021-02
اسم المنشورTechnology in Society
المعرّفhttp://dx.doi.org/10.1016/j.techsoc.2020.101508
الاقتباسHossain, M. (2021). Frugal innovation and sustainable business models. Technology in Society, 64, 101508. https://doi.org/10.1016/j.techsoc.2020.101508
الرقم المعياري الدولي للكتاب0160-791X
معرّف المصادر الموحدhttp://hdl.handle.net/10576/24845
الملخصThis study aims to explore how frugal innovations (FIs) emerge at the grassroots level of developing countries and employ novel business models to contribute to sustainable development. It explores various business model elements, mainly viewed through the lens of value proposition, value creation, and value capture. FIs transform underserved customers at the grassroots level into novel consumer groups. By exploring three FI cases, this study contributes to the literature about FI business models. It shows how individuals with limited education, funds, and resources can bring affordable products to market using outside the box thinking to meet the needs of underserved customers in developing countries.
اللغةen
الناشرElsevier
الموضوعBusiness model
Grassroots innovation
Frugal innovation
Sustainability
Developing countries
العنوانFrugal innovation and sustainable business models
النوعArticle
رقم المجلد64
dc.accessType Open Access


الملفات في هذه التسجيلة

Thumbnail

هذه التسجيلة تظهر في المجموعات التالية

عرض بسيط للتسجيلة