Browsing Sport Sciences by Author "Bodet, Guillaume"
Now showing items 1-1 of 1
-
Islamic sport marketing or sport marketing in Muslim cultures and communities
Bodet, Guillaume; Amara, Mahfoud ( Taylor and Francis Group , 2015 , Book chapter)As naming is categorising and, in turn, categorising is excluding, there have been many discussions about the respective definitions of marketing and sport marketing, their differences, their communalities, their practices, ...