FACTORS INFLUENCING THE INTENTION TO USE MOBILE BANKING IN QATAR

Abstract

This paper aims to investigate the main factors that influence the intention to use mobile banking in Qatar. The Technology Acceptance Model (TAM) and Information System Success Model (ISSM) were combined with one additional variable which is Trust to investigate intention to use mobile banking. Data were collected from 288 participants in Qatar via an online survey questionnaire using quantitative research methods. Also, to test the research model and evaluate the reliability and validity of the questionnaire data were used SPSS software. Based on the findings, service quality, perceived usefulness, and perceived ease of use were shown to have a substantial influence on intention to use mobile banking apps. Nevertheless, the influence of trust, system quality and information quality on intention to use mobile banking were found to be statistically insignificant. R - square result shows that the intention to use mobile banking factors explain (70.7%) of intention to use mobile banking. Also, the F-value in ANOVA is (109.4) which is good and Sig value it is <.001. Therefore, the result is significant. The findings of this research provide an opportunity for numerous banking organizations and top bank executives to better understand the elements influencing the intention to use mobile banking apps in Qatar. Furthermore, this study presented a conceptual model to shed light on the shortcoming and provide a better explanation and understanding of the factors influencing mobile banking in Qatar and their relationships.