Browsing Accounting & Information Systems by Subject "Acquisitions"
Now showing items 1-1 of 1
-
Can IT industry merger and acquisition effect on brand equity of their product/services? A case study from Qatar
( Medwell Journals , 2019 , Article)A combination of assets and liabilities when associated to a brand which provides additional value to the specific product and/or service is brand equity. Branding is used as a means to arrive at a conclusion and decision ...