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المؤلفShoheib, Zaki
المؤلفAbu-Shanab, Emad Ahmed
تاريخ الإتاحة2022-10-23T09:14:43Z
تاريخ النشر2022-01-01
اسم المنشورInternational Journal of e-Business Research
المعرّفhttp://dx.doi.org/10.4018/IJEBR.293293
الاقتباسShoheib, Z., & Abu-Shanab, E. A. (2022). Adapting the UTAUT2 model for social commerce context. International Journal of E-Business Research (IJEBR), 18(1), 1-20.
الرقم المعياري الدولي للكتاب1548-1131
معرّف المصادر الموحدhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85123016536&origin=inward
معرّف المصادر الموحدhttp://hdl.handle.net/10576/35284
الملخصSocial commerce (SC) became a major channel for conducting business as a result of the ban adopted by many countries because of COVID-19. The simplicity of the unified theory of acceptance and use of technology (UTAUT) and its extended version (UTAUT2) invites researchers to explore other options that can yield better explanation of the adoption of SC. This study extended the UTAUT2 with perceived value, trust, and a SC-related construct. In addition, the study re-structured the UTAUT2 to fit with SC environment. The study utilized 463 surveys distributed in Qatar and analyzed the data using SEM. Results fully supported the proposed model, where trust, perceived value, facilitating conditions, and hedonic motivation significantly predicted behavioral intentions with an R2 value equal to 72%. The model supported the role of performance expectancy and SC constructs in predicting perceived value and the role of effort expectancy and habit in predicting hedonic motivation.
اللغةen
الناشرIGI Global
الموضوعPerceived Value
Qatar
Social Commerce
Technology Adoption
Trust
UTAUT2
Perceived Value, Qatar, Social Commerce, Technology Adoption, Trust, UTAUT2
العنوانAdapting the UTAUT2 Model for Social Commerce Context
النوعArticle
الصفحات1-20
رقم العدد1
رقم المجلد18
ESSN1548-114X
dc.accessType Open Access


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