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AuthorShoheib, Zaki
AuthorAbu-Shanab, Emad Ahmed
Available date2022-10-23T09:14:43Z
Publication Date2022-01-01
Publication NameInternational Journal of e-Business Research
Identifierhttp://dx.doi.org/10.4018/IJEBR.293293
CitationShoheib, Z., & Abu-Shanab, E. A. (2022). Adapting the UTAUT2 model for social commerce context. International Journal of E-Business Research (IJEBR), 18(1), 1-20.
ISSN1548-1131
URIhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85123016536&origin=inward
URIhttp://hdl.handle.net/10576/35284
AbstractSocial commerce (SC) became a major channel for conducting business as a result of the ban adopted by many countries because of COVID-19. The simplicity of the unified theory of acceptance and use of technology (UTAUT) and its extended version (UTAUT2) invites researchers to explore other options that can yield better explanation of the adoption of SC. This study extended the UTAUT2 with perceived value, trust, and a SC-related construct. In addition, the study re-structured the UTAUT2 to fit with SC environment. The study utilized 463 surveys distributed in Qatar and analyzed the data using SEM. Results fully supported the proposed model, where trust, perceived value, facilitating conditions, and hedonic motivation significantly predicted behavioral intentions with an R2 value equal to 72%. The model supported the role of performance expectancy and SC constructs in predicting perceived value and the role of effort expectancy and habit in predicting hedonic motivation.
Languageen
PublisherIGI Global
SubjectPerceived Value
Qatar
Social Commerce
Technology Adoption
Trust
UTAUT2
Perceived Value, Qatar, Social Commerce, Technology Adoption, Trust, UTAUT2
TitleAdapting the UTAUT2 Model for Social Commerce Context
TypeArticle
Pagination1-20
Issue Number1
Volume Number18
ESSN1548-114X
dc.accessType Open Access


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