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AuthorHammouri, Qais
AuthorAl-Gasawneh, Jassim Ahmad
AuthorAbu-Shanab, Emad Ahmad
AuthorNu-Sairat, Nawras M.
AuthorAkhorshaideh, Hakim
Available date2022-10-23T11:20:59Z
Publication Date2021-07-25
Publication NameInternational Journal of Data and Network Science
Identifierhttp://dx.doi.org/10.5267/j.ijdns.2021.7.014
CitationHammouri, Q., Al-Gasawneh, J., Abu-Shanab, E., Nusairat, N., & Akhorshaideh, H. (2021). Determinants of the continuous use of mobile apps: The mediating role of users awareness and the moderating role of customer focus. International Journal of Data and Network Science, 5(4), 667-680.
ISSN2561-8148
URIhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85114672271&origin=inward
URIhttp://hdl.handle.net/10576/35295
AbstractThis research empirically explored the factors influencing the continuous use of mobile Apps in Jordan. The research utilized the Theory of Planned Behavior, the Diffusion of Innovation Theory and the Social Cognitive Theory to build the conceptual foundation of the research model. Using a quantitative approach, the study utilized a questionnaire with a set of well-validated items for the purpose of collecting data. The study collected 524 usable surveys, and analyzed the data using structural equation modeling technique (PLS-SEM). Results indicated that the three constructs relevant to this study (perceived risk, mobile self-efficacy, and social influence) were significant in predicting a users' awareness and the continuous use of mobile Apps. Customer focus moderated the relationship between awareness and continuous intention. In addition, the findings also confirm that users’ awareness mediated the relationship between the three independent variables and the continuous use. The Detailed findings of this research are discussed, with conclusions and future research reported at the end.
Languageen
PublisherGrowing Science
SubjectAwareness
Continuous use
Customer focus
Mobile apps
Perceived risk
Self-efficacy
Social influence
TitleDeterminants of the continuous use of mobile apps: The mediating role of users awareness and the moderating role of customer focus
TypeArticle
Pagination667-680
Issue Number4
Volume Number5
ESSN2561-8156
dc.accessType Open Access


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