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AuthorMaduku, Daniel K.
AuthorAbu-Shanab, Emad
Available date2022-10-25T11:13:44Z
Publication Date2022
Publication NameInternational Journal of E-Services and Mobile Applications
Identifierhttp://dx.doi.org/10.4018/IJESMA.295961
CitationMaduku, D. K., Abu-Shanab, E. A., & Abu-Shanab, E. (2022). Drivers of Social Media Networking Site Continuance Intention in Jordan and South Africa: Do National Cultural Differences Matter?. International Journal of E-Services and Mobile Applications (IJESMA), 14(1), 1-29.
ISSN1941-627X
URIhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85131132354&origin=inward
URIhttp://hdl.handle.net/10576/35424
AbstractThe present study integrates perceived service quality and national cultural dimensions into the expectation-confirmation model (ECM) to ascertain the antecedents of user satisfaction and continuance use of SNSs and tested the moderating role of culture on the strengths of relationships in the adapted ECM. Data for empirical testing of the research model, using a partial least squares (PLS) structural equation modelling technique with multi-group analysis, were obtained from 987 SNS users in Jordan and South Africa. The findings suggest that, although there are differences in the path estimates of users in these contexts, these differences are not statistically significant, implying that cultural factors are not salient considerations for promoting SNS user satisfaction and continuance use intention. Implications of these findings for theory and practice are discussed.
Languageen
PublisherIGI Global
SubjectContinuance Intention
Expectation Confirmation Model
Jordan
National Culture
Social Networking Sites
South Africa
TitleDrivers of Social Media Networking Site Continuance Intention in Jordan and South Africa: Do National Cultural Differences Matter?
TypeArticle
Pagination1-29
Issue Number1
Volume Number14
ESSN1941-6288
dc.accessType Open Access


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