Browsing Center for Entrepreneurship and Organizational Excellence by Subject "The hotel sector"
Now showing items 1-1 of 1
-
Change or perish: Examining the role of human capital and dynamic marketing capabilities in the hospitality sector
( Elsevier Ltd , 2021 , Article)Many researchers have endeavored to explain which factors contribute to sustainable competitive advantage. Toward this end, this study contributes to the marketing and hospitality management literature by providing empirical ...