Browsing College of Business and Economics by Author "Lopes de Sousa Jabbour, Ana Beatriz"
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Green marketing in supermarkets: Conventional and digitized marketing alternatives to reduce waste
Jorge Ubirajara, Gustavo; Trento, Luiz Reni; de Souza, Michele; Pereira, Giancarlo Medeiros; Lopes de Sousa Jabbour, Ana Beatriz; Ndubisi, Nelson Oly; Chiappetta Jabbour, Charbel Jose; Borchardt, Miriam; Zvirtes, Leandro... more authors ... less authors ( Elsevier , 2021 , Article)This article seeks to identify and analyze green marketing actions that can reduce food waste (FW) of short shelf life (SSL) products by retailers and to propose effective FW mitigation strategies. The article is based on ...