تصفح College of Business and Economics حسب المؤلف "Farrag, Dalia A."
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A Comprehensive Model for Spectators' Intentions to Attend Tennis Matches: Towards A Motive-Based Typology
Farrag, Dalia A.; Althawadi, Othman ( Ingenta Connect , 2022 , Article)This research makes an important contribution to the greater understanding of sports spectators' behavior, specifically tennis spectators, and to the literature on managing and marketing individual sport events as compared ...