تصفح College of Business and Economics حسب المؤلف "Ghantous, Nabil"
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Can CSR foster brand defense? A moderated-mediation model of the role of brand passion
Alnawas, Ibrahim; Ghantous, Nabil; Hemsley-Brown, Jane ( Palgrave Macmillan , 2023 , Article)This paper seeks to understand whether and how perceived retailers’ CSR can reinforce brand defense behavior by customers. Building on signaling theory, the paper proposes that CSR programs signal brands’ good nature, ... -
E-retailer cognitive and emotional relationship quality: their experiential antecedents and differential impact on brand evangelism
Al Nawas, Ibrahim; Altarifi, Shadi; Ghantous, Nabil ( Emerald , 2021 , Article)Purpose: Limited knowledge exists on the difference in the antecedents and outcomes of relationship quality's cognitive and emotional aspects for e-retailers. This research tests how utilitarian and hedonic shopping values ...