Change or perish: Examining the role of human capital and dynamic marketing capabilities in the hospitality sector
Author | Elsharnouby, Tamer H. |
Author | Elbanna, Said |
Available date | 2023-02-28T10:07:11Z |
Publication Date | 2021-02 |
Publication Name | Tourism Management |
Identifier | http://dx.doi.org/10.1016/j.tourman.2020.104184 |
Citation | Elsharnouby, T. H., & Elbanna, S. (2021). Change or perish: Examining the role of human capital and dynamic marketing capabilities in the hospitality sector. Tourism Management, 82, 104184. |
ISSN | 0261-5177 |
Abstract | Many researchers have endeavored to explain which factors contribute to sustainable competitive advantage. Toward this end, this study contributes to the marketing and hospitality management literature by providing empirical evidence on how human capital, dynamic marketing capabilities, and market dynamism influence competitive advantage in the hotel sector. We collected cross-sectional survey data from marketing and sales managers in 165 hotels, along with in-depth interviews in three hotels, based in four Gulf Cooperation Council (GCC) countries, namely, Saudi Arabia, Qatar, United Arab Emirates and Bahrain. The findings reveal that human capital directly, and indirectly through dynamic marketing capabilities, plays a critical role on developing competitive advantage. To contextualize this role, our research reveals that market dynamism moderates the mediated relationship between human capital and competitive advantage via market sensing capabilities. We discuss how the findings offer theoretical and managerial implications for the development of competitive advantage in the hotel sector. |
Sponsor | The authors acknowledge the fund received from Qatar University to conduct this study (Grant No.: QUUG-CBE-DMM-14/15–2). |
Language | en |
Publisher | Elsevier Ltd |
Subject | Human capital Dynamic marketing capabilities Market dynamism Competitive advantage The hotel sector |
Type | Article |
Pagination | 1-13 |
Volume Number | 82 |
ESSN | 1879-3193 |
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Center for Entrepreneurship and Organizational Excellence Research [121 items ]
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Management & Marketing [716 items ]