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AuthorSivadasan, Rames
AuthorQuoquab, Farzana
AuthorMohammad, Jihad
AuthorBasiruddin, Rohaida
Available date2023-03-13T08:30:30Z
Publication Date2020-08-04
Publication NameInternational Journal of Ethics and Systems
Identifierhttp://dx.doi.org/10.1108/IJOES-04-2020-0042
CitationSivadasan, R., Quoquab, F., Mohammad, J., & Basiruddin, R. (2020). Residential properties with green living concept: what drives consumers to buy?. International Journal of Ethics and Systems, 36(3), 427-447.
ISSN2514-9369
URIhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85088937504&origin=inward
URIhttp://hdl.handle.net/10576/41038
AbstractPurpose: The purpose of this study is to investigate consumers’ buying intentions (BIs) towards sustainable properties with green living concept (GLC). It also aims to examine the dynamic relationships between environmental advertisements (EAd), green brand positioning (GBP), attitude towards environmental responsibility (ER) and consumers’ sustainable properties BI in the Malaysian context. Design/methodology/approach: Data were collected via online questionnaire survey, which yielded 143 completed usable responses. Structural equation modelling–partial least squares (Smart PLS, version 3) was used to analyse the data. Findings: The findings of this study revealed that EAd and GBP significantly affect consumers’ attitude towards ER, which in turn affects consumers’ BI of the sustainable properties with GLC. Practical implications: This study suggests that without inculcating a positive attitude towards the environment among consumers, it becomes a daunting task to drive consumers to purchase sustainable properties in Malaysia. Thus, the marketers should focus on green promotional activities to attract more customers to buy sustainable properties with GLCs. Moreover, it is suggested to target the right market segment to secure more sales. Social implications: The findings of this study will enable the government and the social marketers to understand the drivers of buying sustainable properties with GLC, which in turn will contribute to the higher environmental welfare. Originality/value: This study is among the pioneers to examine consumers’ sustainable property purchase intention. It provides significant insights for the social marketers and policymakers to understand how to motivate consumers to purchase sustainable properties with GLCs. Moreover, this study has investigated few comparatively new links such as the direct effect of EAd and GBP on attitude towards environmental responsibility and the mediating effect of attitude towards environmental responsibility between environmental stimuli and consumer’s sustainable properties BI.
Languageen
PublisherEmerald
SubjectAttitude towards environmental responsibility
Environmental advertisement
Green brand positioning
Sustainable property buying intention
TitleResidential properties with green living concept: what drives consumers to buy?
TypeArticle
Pagination427-447
Issue Number3
Volume Number36
dc.accessType Abstract Only


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