Motives, constraints and social media influence on Spectator's intentions to attend tennis matches
| Author | Farrag, Dalia |
| Author | Al Thawadi, Othman |
| Available date | 2023-03-13T09:00:29Z |
| Publication Date | 2019 |
| ISBN | 978-84-09-14068-8 |
| Abstract | This study focuses on investigating and measuring the main antecedents (motives and constraints) related to attending tennis matches and their influence on spectator’s attendance intentions given the moderating role of social media. |
| Language | en |
| Publisher | The 27th European Sport Mangement Conference |
| Subject | sport spectators measuring motives tennis |
| Type | Conference |
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Management & Marketing [753 items ]