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المؤلفIsaid, Emad Naji
المؤلفFaisal, Mohd Nishat
تاريخ الإتاحة2023-05-03T05:36:25Z
تاريخ النشر2015
اسم المنشورGlobal Business Review
المصدرScopus
معرّف المصادر الموحدhttp://dx.doi.org/10.1177/0972150915581104
معرّف المصادر الموحدhttp://hdl.handle.net/10576/42245
الملخصThe aim of this study is to analyze the influencing factors on consumers' repurchase intention towards a brand of a mobile phone. The theory of reasoned action has been used in this study to measure consumer repurchase intention. This theory considers consumer attitude towards action and subjective norms as influencing factors on consumer purchase intention. In this study, past behaviour is also added to the model to measure consumers' repurchase intention. The exploratory study was conducted in the State of Qatar and the results showed that peoples' attitudes toward action, subjective norms and past behaviour tend to have a significant influence on their repurchase intention. However, the analysis reveals that there is a negative relationship between consumers' repurchase intention and mobile phone price, size and consumers' past behaviour. Results of this study can be used by the marketing managers to devise strategies to attract consumers by understanding the factors that affect repurchase intentions.
اللغةen
الناشرSage Publications India Pvt. Ltd
الموضوعconsumer behaviour
Mobile phone
theory of reasoned action (TRA)
العنوانConsumers' Repurchase Intention Towards a Mobile Phone Brand in Qatar: An Exploratory Study Utilizing Theory of Reasoned Action Framework
النوعArticle
الصفحات594-608
رقم العدد4
رقم المجلد16
dc.accessType Abstract Only


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