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المؤلفElsharnouby, Tamer H.
تاريخ الإتاحة2023-05-09T09:20:12Z
تاريخ النشر2015
اسم المنشورJournal of Marketing for Higher Education
المصدرScopus
معرّف المصادر الموحدhttp://dx.doi.org/10.1080/08841241.2015.1059919
معرّف المصادر الموحدhttp://hdl.handle.net/10576/42404
الملخصThis study explores what constitutes students' satisfaction with university experience and examines the influence of overall satisfaction with the university experience on students' co-creation behavior - namely, participation behavior and citizenship behavior. Drawing upon a sample of 379 students and using structural equation modeling, the results suggest that perceived university reputation and perceived faculty competency are the key influential factors in determining students' satisfaction with university experience. The findings also provide empirical support to the direct role student satisfaction plays in enabling student participation and citizenship behavior. The results support the notion that student satisfaction mediates the relationship between the antecedent variables of perceived university reputation and perceived faculty competency, and student citizenship behavior. The findings have implications for universities seeking to compete in a complex market-driven higher education setting. 2015 Taylor & Francis.
اللغةen
الناشرRoutledge
الموضوعco-creation behavior
Gulf region
higher education
student citizenship behavior
student participation behavior
student satisfaction
university experience
العنوانStudent co-creation behavior in higher education: the role of satisfaction with the university experience
النوعArticle
الصفحات238-262
رقم العدد2
رقم المجلد25
dc.accessType Abstract Only


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