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المؤلفBahri-Ammari, Nedra
المؤلفCoulibaly, Daouda
المؤلفBen Mimoun, Mohamed Slim
تاريخ الإتاحة2023-05-09T09:20:12Z
تاريخ النشر2020
اسم المنشورJournal of Retailing and Consumer Services
المصدرScopus
معرّف المصادر الموحدhttp://dx.doi.org/10.1016/j.jretconser.2019.101903
معرّف المصادر الموحدhttp://hdl.handle.net/10576/42406
الملخصUsing exploratory and confirmatory analyses, this study analyzes the impact of certain psychological and sociological factors (self-concept, social comparison, and materialism) on the "bandwagon" type of luxury consumption in Tunisia. We test if the two components of self-concept (interdependent and independent) have different impacts on the "bandwagon" luxury consumption behavior. In support of existing research on the "bandwagon" effect that focuses on luxury consumption, our framework provides empirical evidence on the direct and indirect effects of the abovementioned psychological and sociological factors as antecedents of the "bandwagon" luxury consumption behavior. Our findings show that the luxury goods industry has evolved, giving rise to new lifestyles and consumption behaviors, where luxury is no longer reserved to the upper class but available to the majority. This phenomenon has created the luxury democratization effect, whereby major luxury brands are favoring luxury goods that are affordable to all. 2019 Elsevier Ltd
اللغةen
الناشرElsevier
الموضوعBandwagon effect
Democratization of luxury
Materialism
Self-concept
Social comparison
Tunisia
العنوانThe bandwagon luxury consumption in Tunisian case: The roles of independent and interdependent self concept
النوعArticle
رقم المجلد52
dc.accessType Abstract Only


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