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AuthorBecheur, Imene
AuthorGuizani, Haithem
Available date2023-05-09T09:20:12Z
Publication Date2017
Publication NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ResourceScopus
URIhttp://dx.doi.org/10.1007/978-3-319-47331-4_104
URIhttp://hdl.handle.net/10576/42411
AbstractBelief in fate has been studied in many fields such as anthropology, philosophy, psychology, social sciences, and even biology (Goodwin et al. 2002) and is commonly defined as a "Mysterious force, generated and directed by impersonal transcendental power or law, such as that which governs the movement of the stars" (Pepitone 1997, p. 256). It is the belief that whatever happens was supposed to happen and that outcomes are ultimately predetermined (Norenzayan and Lee 2010). 2017, Academy of Marketing Science.
Languageen
PublisherSpringer Nature
SubjectActivate Message
Anxious Attachment
Customer Relationship Management
Message Persuasiveness
Road Safety
TitleFree Will or Determinism: When Fate Attributions Affect Persuasion in Road Safety Campaigns Using Fear and Guilt-An Extended Abstract
TypeBook chapter
Pagination545-549
dc.accessType Abstract Only


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