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المؤلفGoel, Pooja
المؤلفGarg, Aashish
المؤلفSharma, Anuj
المؤلفRana, Nripendra P.
تاريخ الإتاحة2023-06-12T08:41:10Z
تاريخ النشر2021-12-20
اسم المنشورInternational Journal of Bank Marketing
المعرّفhttp://dx.doi.org/10.1108/IJBM-06-2021-0272
الاقتباسGoel, P., Garg, A., Sharma, A., & Rana, N. P. (2022). I won't touch money because it is dirty: examining customer's loyalty toward M-payment. International Journal of Bank Marketing, 40(5), 992-1016.
الرقم المعياري الدولي للكتاب0265-2323
معرّف المصادر الموحدhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85121447340&origin=inward
معرّف المصادر الموحدhttp://hdl.handle.net/10576/44382
الملخصPurpose: Several industries including banking are booming because of COVID-19. However, it is still unknown whether this growth is momentary or permanent in nature. Hence, this study aims to identify the role of health-related concerns and trust as stimuli on M-payment loyalty. Design/methodology/approach: Data were collected through Google Forms from 431 participants. Subjects were M-payment users. The hypothesized model was tested using structural equational modeling. Findings: Results of the study indicate that perceived severity and trust act as stimuli for M-payment loyalty. Further, trust not only influences loyalty directly but also through intimacy. Additionally, no linear relationship was found between perceived usefulness and M-payment loyalty. Originality/value: This work is an early attempt to consider health-related concerns and trust as stimuli to predict M-payment loyalty. Further, this study focused on three new constructs, namely perceived severity, perceived susceptibility and intimacy, that are underexplored in digital banking literature.
اللغةen
الناشرEmerald Publishing
الموضوعLoyalty
M-Payment
Perceived severity
Perceived susceptibility
SOR theory
TAM
Trust
العنوانI won't touch money because it is dirty: examining customer's loyalty toward M-payment
النوعArticle
الصفحات992-1016
رقم العدد5
رقم المجلد40
dc.accessType Abstract Only


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