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    Probing the Minds of Female Engineers: The Richness of Qualitative Research

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    Date
    2019
    Author
    Mozahem, Najib A.
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    Abstract
    This case is a reflection on my first experience using interviews in a research project. Although I believe in the power and elegance of quantitative methods, qualitative methods allow for research that is richer, deeper, and in many instances a better read. The article describes how I chose the research topic and what led me to use interviews even though I had originally planned to use regression. The article then goes on to describe how my colleagues and I conducted the interviews. Finally, I highlight the main learning points that I came out with from this research project.
    DOI/handle
    http://dx.doi.org/10.4135/9781526472458
    http://hdl.handle.net/10576/45357
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    • Management & Marketing [‎754‎ items ]

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