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المؤلفAl-Dwairi, Radwan
المؤلفAbu-Shanab, Emad
المؤلفDaradkeh, Mohammad
تاريخ الإتاحة2023-11-23T08:12:12Z
تاريخ النشر2018
اسم المنشورInternational Journal of Enterprise Network Management
المصدرScopus
الرقم المعياري الدولي للكتاب17481252
معرّف المصادر الموحدhttp://dx.doi.org/10.1504/IJENM.2018.094673
معرّف المصادر الموحدhttp://hdl.handle.net/10576/49622
الملخصTrust is essential in social commerce environment, where consumers rely on feedback and advice that they collect from social platforms. Despite the importance of trust in virtual environments, there are a limited number of studies in this field. Research need to identify the main drivers that establish trust in social commerce domain. To this end, this study reviewed the literature related to trust in social commerce environment and proposed a framework for the antecedents of trust in social commerce. The proposed framework suggests two main components: social networking site and social company. The results supported nine hypotheses out of ten excluding the relationship between perceived-ease-of-use (PEOU) and content quality. Word-of-mouth, communication, perceived ability, after sale service, trust in transaction, and perceived usefulness were found as key factors that significantly impacted trust in social commerce. The model explained 33.2% of the variance in trust in social commerce.
اللغةen
الناشرInderscience Publishers
الموضوعAbility
After sale service
Communication
Social commerce
Social media
Trust
Web 2.0
Word-of-mouth
العنوانA framework for antecedents of trust in social commerce
النوعArticle
الصفحات333-351
رقم العدد3-4
رقم المجلد9
dc.accessType Abstract Only


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