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AuthorAl-Dwairi, Radwan
AuthorAbu-Shanab, Emad
AuthorDaradkeh, Mohammad
Available date2023-11-23T08:12:12Z
Publication Date2018
Publication NameInternational Journal of Enterprise Network Management
ResourceScopus
ISSN17481252
URIhttp://dx.doi.org/10.1504/IJENM.2018.094673
URIhttp://hdl.handle.net/10576/49622
AbstractTrust is essential in social commerce environment, where consumers rely on feedback and advice that they collect from social platforms. Despite the importance of trust in virtual environments, there are a limited number of studies in this field. Research need to identify the main drivers that establish trust in social commerce domain. To this end, this study reviewed the literature related to trust in social commerce environment and proposed a framework for the antecedents of trust in social commerce. The proposed framework suggests two main components: social networking site and social company. The results supported nine hypotheses out of ten excluding the relationship between perceived-ease-of-use (PEOU) and content quality. Word-of-mouth, communication, perceived ability, after sale service, trust in transaction, and perceived usefulness were found as key factors that significantly impacted trust in social commerce. The model explained 33.2% of the variance in trust in social commerce.
Languageen
PublisherInderscience Publishers
SubjectAbility
After sale service
Communication
Social commerce
Social media
Trust
Web 2.0
Word-of-mouth
TitleA framework for antecedents of trust in social commerce
TypeArticle
Pagination333-351
Issue Number3-4
Volume Number9
dc.accessType Abstract Only


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