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المؤلفAljafari, Abdullah M.
المؤلفJimenez, Fernando R.
المؤلفFrankwick, Gary L.
تاريخ الإتاحة2023-11-27T07:17:23Z
تاريخ النشر2017
اسم المنشورDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
المعرّفhttp://dx.doi.org/10.1007/978-3-319-47331-4_231
الاقتباسAljafari, A. M., Jimenez, F. R., & Frankwick, G. L. (2017). The Impact of Supplier Orientation on Firm Innovativeness: An Abstract. In Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress (pp. 1207-1207). Springer International Publishing.
الترقيم الدولي الموحد للكتاب 978-3-319-47330-7
الرقم المعياري الدولي للكتاب2363-6165
معرّف المصادر الموحدhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85125189361&origin=inward
معرّف المصادر الموحدhttp://hdl.handle.net/10576/49695
الملخصFor over two decades, scholars have investigated the link between market orientation, innovation, and performance. However, the market orientation framework including customer-orientation, competitor-orientation, and cross-functional coordination is outdated. It reflects how vertically-integrated firms innovate. Today, only a handful of firms are vertically integrated. Many firms focus on their core capabilities and outsource to suppliers all other resources. Unfortunately, market orientation overlooks this change. This article fills this void. Drawing from the resource based view of the firm, market orientation is expanded by adding two dimensions: supplier orientation and inter-firm coordination. We postulate that this new model can better explain and predict firm innovativeness and performance in the current global network economy. The moderating role of power, communication richness, and communication frequency are also discussed. The article ends by proposing avenues for future research.
اللغةen
الناشرSpringer Nature
الموضوعSupplier Orientation
Innovation
العنوانThe Impact of Supplier Orientation on Firm Innovativeness: An Abstract
النوعBook chapter
الصفحات1207-1207
ESSN2363-6173
الترقيم الدولي الموحد للكتاب (إلكتروني) 978-3-319-47331-4
dc.accessType Full Text


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