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AuthorAljafari, Abdullah M.
AuthorJimenez, Fernando R.
AuthorFrankwick, Gary L.
Available date2023-11-27T07:17:23Z
Publication Date2017
Publication NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
Identifierhttp://dx.doi.org/10.1007/978-3-319-47331-4_231
CitationAljafari, A. M., Jimenez, F. R., & Frankwick, G. L. (2017). The Impact of Supplier Orientation on Firm Innovativeness: An Abstract. In Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress (pp. 1207-1207). Springer International Publishing.
ISBN978-3-319-47330-7
ISSN2363-6165
URIhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85125189361&origin=inward
URIhttp://hdl.handle.net/10576/49695
AbstractFor over two decades, scholars have investigated the link between market orientation, innovation, and performance. However, the market orientation framework including customer-orientation, competitor-orientation, and cross-functional coordination is outdated. It reflects how vertically-integrated firms innovate. Today, only a handful of firms are vertically integrated. Many firms focus on their core capabilities and outsource to suppliers all other resources. Unfortunately, market orientation overlooks this change. This article fills this void. Drawing from the resource based view of the firm, market orientation is expanded by adding two dimensions: supplier orientation and inter-firm coordination. We postulate that this new model can better explain and predict firm innovativeness and performance in the current global network economy. The moderating role of power, communication richness, and communication frequency are also discussed. The article ends by proposing avenues for future research.
Languageen
PublisherSpringer Nature
SubjectSupplier Orientation
Innovation
TitleThe Impact of Supplier Orientation on Firm Innovativeness: An Abstract
TypeBook chapter
Pagination1207-1207
ESSN2363-6173
EISBN978-3-319-47331-4
dc.accessType Full Text


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